MEESTERLIJK Fair for design and applied arts 2011

Today I was driving several times between my garage, my shop and the RAI, it is a huge fair complex in Amsterdam . This saturday Meesterlijk will start, a fair for design and applied arts. The fair is in cooperation with the Woonbeurs Amsterdam, the largest event on living, interior and garden of The Netherlands. We expect 80.000 visitors, all my target group, I hope.

Anyway I am one of this family for the next 9 days. Today I tried to get some feeling for the sizes of my stand 1m by 12 meter! It was a brainwave to rent a lot of meters wall, to hang my rugs and carpets. Last year my stand was the usual 3×4 m, but it turned out to be more a Central Asian bazaar than a modern stand with design, arts and crafts. The problem this time will be, how can I stay in control over 12 meter design, arts and crafts

building the exhibition Meesterlijk

Meesterlijk

RAI Amsterdam – 24 september t/m 2 oktober 2011

(simultaneous with Woonbeurs Amsterdam)